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digg_url = ‘http://digg.com/microsoft/AT_T_We_will_be_the_premier_carrier_for_Windows_Phone_7′; Without question, AT&T’s wireless growth these past few years has been largely based on iPhone — and with apparently good reason, if you look at the numbers. As far as other platforms go, however, it’s not been as rosy. Android’s relation with the carrier, for example, is a story woven with years of hesitation, some questionable releases, and a rival that’s fully embraced it to notable success (releases like the Captivate and Streak suggest a stronger future). So with all that in mind, what we’re hearing from AT&T in the wake of Windows Phone 7 is decidedly more committal. Here’s what a spokesperson told PC World this week: “We’ll be the premier carrier for Windows Phone 7″ (emphasis ours). Strong words, but we still haven’t heard concrete plans from anyone, including Microsoft, on what’s going on with the release. Whispers care of our friend Michael Gartenberg suggest AT&T has “signed up for 8 million” phones and our own eyes have espied some launch materials, but we’ll just have to see. Your move, Ma Bell. Assuage our doubts, k?

P.S. It’s also worth noting that, after the Kin debacle, Microsoft and Verizon aren’t exactly BFF, meaning rival AT&T’s “premier” claim isn’t likely to be contested by the one carrier with more subscribers.

AT&T claims it will be ‘the premier carrier’ for Windows Phone 7 originally appeared on Engadget on Tue, 27 Jul 2010 22:28:00 EDT. Please see our terms for use of feeds.

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Well ladies and gentlemen, it’s that time again — the Engadget Show is back in a big way next Wednesday, August 4th at 8pm! This time around, we’ll have the inimitable Peter Molyneux, one of the world’s most forward-thinking game designers and creator of “Black & White” and the “Fable” franchise. What’s more, we’ll have a rousing roundtable with Josh, Paul, and Nilay, some fine, fine music from Zen Albatross, mind-bending visuals from invaderbacca, and a few other big surprises. As usual, we’ll be doing tons of giveaways at the live show only, so make the trek and join us at The Times Center in person. If you’re geographically incapable of joining us in New York City, just tune into the stream at right here on Engadget.

The Engadget Show is sponsored by Sprint, and will take place at the Times Center, part of The New York Times Building in the heart of New York City at 41st St. between 7th and 8th Avenues (see map after the break). Tickets are — as always — free to anyone who would like to attend, but seating is limited, and tickets will be first come, first served… so get there early! Here’s all the info you need:

• There is no admission fee — tickets are completely free
• The event is all ages
• Ticketing will begin at the Times Center at 5:30PM on Wednesday, doors will open for seating at 7:30PM, and the show begins at 8PM
• You cannot collect tickets for friends or family — anyone who would like to come must be present to get a ticket
• Seating capacity in the Times Center is about 340, and once we’re full, we’re full
• The venue is located at 41st St. between 7th and 8th Avenues in New York City (map after the break)
• The show length is around an hour

If you’re a member of the media who wishes to attend, please contact us at: engadgetshowmedia [at] engadget [dot] com, and we’ll try to accommodate you. All other non-media questions can be sent to: engadgetshow [at] engadget [dot] com.

Subscribe to the Show:

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Continue reading The Engadget Show returns next Wednesday, August 4th with game designer Peter Molyneux, Windows Phone 7, and much more!

The Engadget Show returns next Wednesday, August 4th with game designer Peter Molyneux, Windows Phone 7, and much more! originally appeared on Engadget on Mon, 26 Jul 2010 15:55:00 EDT. Please see our terms for use of feeds.

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A candybar slate from HTC with a 3.7-inch SLCD and 1GHz Snapdragon processor — sounds about right for the Desire, but this little puppy is actually running Windows Phone 7 (presumably a developer build, given the apps catalog). According to our tipster, the three buttons under the screen are touch-sensitive à la Nexus One, the camera boasts 8 megapixels of memory retention, and the “hardware is ready.” What you’re not seeing, however, is any sign of skinning — no Sense on this one, we’re afraid. The company is apparently in talks with two US carriers, including Verizon (we’d presume Sprint given the CDMA connection, but we’ve no insight here). Are we looking at the rumored VZW-bound HTC Spark from June? Unfortunately we can’t confirm anything at this point, so for now, just enjoy the tantalizing snapshots.

[Thanks, anonymous]

Mystery HTC Windows Phone 7 device: in the wild and lacking any Sense originally appeared on Engadget on Sun, 25 Jul 2010 17:56:00 EDT. Please see our terms for use of feeds.

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Some cried and some cheered when Microsoft revealed that handset manufacturers couldn’t reskin Windows Phone 7 devices wholesale. But as it turns out, at least one major OEM is still banking on software to help differentiate its phones. HTC’s Drew Bamford told Forbes that Sense UI will still appear in the company’s Windows Phone 7 creations, and believes it will live on in Android 3.0 (Gingerbread) as well. “Microsoft has taken firmer control of the core experience,” acknowledged Bamford, who added that Sense wouldn’t be fully integrated into WP7 phones, but that HTC would “augment” the Microsoft experience with as-yet-undisclosed functionality of its own. As long as it doesn’t eat up too much memory and processor time, right?

HTC Sense coming to Windows Phone 7, after all originally appeared on Engadget on Sat, 24 Jul 2010 22:03:00 EDT. Please see our terms for use of feeds.

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You had to know those freebie WP7 devices for Microsoft employees would come with a few strings attached. We imagined the Redmond brain trust was aiming for some word-of-mouth popularization along with a boost in team morale and proactivity, but as it turns out, things are a little more codified than that. TechFlash has what it claims to be the internal memo announcing the free Windows Phone 7 handsets — from mobile chief Andy Lees, who hasn’t been having the best of times lately — which sets out Redmond’s expectation that employees should “evangelize” the product at every opportunity, while also setting aside some spare time before launch to develop apps (but, you know, only if they really want to). The idea, clearly, is to harness Microsoft’s massive talent pool to try and get a headstart on populating the Marketplace with compelling content; we’re just not too sure the “spare time” bit is going to go over quite as well as the “free smartphone” part. Either way, you’ll find the full email from Andy at the source.

[Thanks, Mint]

Microsoft wants employees to code Windows Phone 7 apps ‘in their spare time’ originally appeared on Engadget on Fri, 23 Jul 2010 03:39:00 EDT. Please see our terms for use of feeds.

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Microsoft is no stranger to having partners galore in the phone business, but its lineup of manufacturers for the upcoming, surprisingly promising Windows Phone 7 launch is no less impressive. After plenty of rumoring, Microsoft has confirmed that Dell and HTC will be making Windows Phone 7 phones, in addition to ASUS, LG, and Samsung who had already been confirmed. All of these companies should have their stamp on hardware by the end of the year, with the launch of the OS still vaguely slated for the “holidays.” We have no doubt that all five manufacturers can build some compelling, sexy hardware, but we’re particularly enthused to see Dell really getting into the game after the impressive Streak and that drool-worthy leak a little while back. It’s a good time to be alive if you’re a person who buys or uses phones.

Microsoft confirms Windows Phone 7 manufacturers: ASUS, Dell, HTC, LG, and Samsung all on board originally appeared on Engadget on Thu, 22 Jul 2010 13:14:00 EDT. Please see our terms for use of feeds.

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It looks like Microsoft may have revealed something big at its annual MGX (Microsoft Global Exchange) event, namely… new logos for its main brands and a fresh brand motto. “Be What’s Next” touts a teaser which has been posted on YouTube, along with a fast moving sequence of morphing logos, shuffling from Windows, to Windows Phone, Xbox, Bing, and finally the familiar Office logo that’s been kicking around for a little longer. It’s unclear if these are just treatments used for a promo at the event, or if this is a signal that Redmond is dumping its familiar (and frankly dated) iconography for something a little looser, leaner, and hipper, but we can’t say it would be a bad thing. It would certainly make sense against a backdrop of potential comeback in the mobile space, gains in search, and the seemingly successful (or at least satisfying) Windows 7 launch. One thing is for sure, MGX is a corporate, non-public opportunity for the Microsoft faithful to cheer the brand (Ballmer received a 30 year commemoration at MGX 2010), so this would definitely be the place to unfurl some new branding. Check the video after the break to see the new style, and hit the gallery below for a bigger look.

Update: So… the YouTube video has been pulled. Fear not, we’ve got our own copy!

Update 2: We’ve just been contacted by Microsoft and told that these are not new logos which will be used on products, rather a standalone treatment to show the flexibility of joined brands. However, the “Be What’s Next” tagline is real, and will be showing up here and there.

[Thanks, Anonymous]

Continue reading New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go)

New Microsoft brand logos, company tagline revealed at MGX event? (update: no new logos, tagline is a go) originally appeared on Engadget on Thu, 22 Jul 2010 09:35:00 EDT. Please see our terms for use of feeds.

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Microsoft guru extraordinaire Mary Jo Foley has retweeted a company employee boasting of a commitment to hand out Windows Phone 7 devices to each and every one of Redmond’s 90,000-plus employees around the world. That’s certainly one way to spread the word — and realistically, the cost to Microsoft is a drop in the bucket if they can really take advantage of the word-of-mouth advertising effect here. Of course, step one in that process is going to be making sure the product is absolutely rock solid by the time those gratis units start getting handed out. Microsoft staffers do know how to multitask when they’re working, right?

Microsoft to employees: ‘everybody gets a Windows Phone 7!’ originally appeared on Engadget on Wed, 21 Jul 2010 17:54:00 EDT. Please see our terms for use of feeds.

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By now you’ve probably read our in-depth blowout of Windows Phone 7 (and if not, what are you waiting for?). But what you haven’t seen yet is our exclusive sit-down with Microsoft’s Joe Belfiore, wherein we talk about the ins and outs of the new mobile operating system. We grill the Windows Phone corporate VP about a whole stack of items, and do our very best to make him start crying like a Barbara Walters interview subject (spoiler alert, he doesn’t cry). Still, we think there’s some good insight here into what the company thinks of its odds in the smartphone wars, and what kinds of features we will (and won’t) see when these devices launch this fall. Take a look at the video after the break — you won’t regret it.

Continue reading Exclusive interview with Joe Belfiore, corporate VP of Windows Phone

Exclusive interview with Joe Belfiore, corporate VP of Windows Phone originally appeared on Engadget on Mon, 19 Jul 2010 14:46:00 EDT. Please see our terms for use of feeds.

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digg_url = ‘http://digg.com/microsoft/Windows_Phone_7_in_depth_preview’; It’s been a long road, hasn’t it? Well, in some respects, it hasn’t — in fact, it’s only been about two years since development of Windows Phone 7 as we know it today kicked off — but when you consider that this product will be replacing Windows Mobile 6.5, that puts things in proper perspective. In fact, even the very latest maintenance releases of good ol’ WinMo are based on the same rickety underpinnings as version 5.0 was way back in 2005, at a time when WVGA smartphone displays were science fiction, 4G networks were a good two Gs beyond the average American’s comprehension, and Engadget looked like this. Nowadays, it’s a very different game; eight year-olds have access to mobile email, your phone understands German, and “Yelp” is a verb (okay, actually Yelp is a verb). Indeed, mobile devices are the new PCs — and companies like Apple and Google are dominating an industry that had once been practically handed to Microsoft on a silver platter. No one — either inside or outside of Redmond — is arguing that change isn’t desperately (and quickly) needed, because it simply isn’t enough to dominate the desktop anymore.

In light of all that, you could call Windows Phone 7 a desperation move to become relevant in the pocket again. Call it whatever you like, but regardless, brand loyalty isn’t going to save this product — it simply has to be good to sell. Scratch that; it actually has to be nearly flawless in a world where iOS 4 and Gingerbread play. Microsoft still has a few months before it intends to get the first volley of Windows Phone 7-based products to the marketplace, but we’ve recently been provided with reference hardware — a not-for-retail Samsung called “Taylor” that’s closely modeled on the Symbian-based i8910HD — to get a feel for where they’re at as the clock ticks down. Is this shaping up to be a killer platform for the next generation of high-end smartphones? And more importantly, can it win customers? Read on for our first take.

Continue reading Windows Phone 7 in-depth preview

Windows Phone 7 in-depth preview originally appeared on Engadget on Mon, 19 Jul 2010 11:10:00 EDT. Please see our terms for use of feeds.

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